1. Scrutiny 8 0 14 – Suite Of Web Optimization Tools Tool
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Listed below are 10 optimization tips that will help improve your web sites search engine rankings.

For the average website owner, web designer or web developer, there is plenty of potential to improve your website’s performance by optimizing your pages for existing keywords, and improving your site’s speed, architecture and conversion rate. Doing this kind of optimization without tools is nearly impossible. 12 website optimization tools.

1. Defined site architecture and design issues
Web sites that are built using the following technologies (Flash, Frames) often find it harder to rank well. This is because search engine spiders often have difficulty in navigating or indexing these pages. Obviously the best solution would be to avoid using the above, but sometimes, it is just not practical to apply, here are some workaround solutions.

Studios 18. Sites utilizing Flash technology
Avoid building sites that are completely developed in Flash. If this is not possible, create a HTML version that the search engine bots can easily spider and index. Another compromise would be to develop certain elements in Flash (e.g. banners and menus) while keeping the text content in HTML.

Sites utilizing frames
Web sites that use frames often have only a singular visible URL. Irregardless of how many different pages of content the visitor sees, the search engine bot only recognizes one page (usually the homepage). This runs the risk of all your interior pages never getting indexed properly or cached. The best solution would be to break the site out of its framing code. Alternatively, you could insert a <noframes> tag and insert your keyword rich content in between.

2. Sites utilizing dynamic URLs
There are many high page count sites that utilize a version of session ids and dynamic URLs. Most notably e-commerce sites. Search engine bots often have difficulties indexing these pages, especially if the session id string is very long. Implement a mod rewrite to enable your URLs to be more search engine friendly. Write keywords in the URLs to give your web page a rankings boost. For example, http://www.yourdomain.com/store/red-widgets.html

3. Implement a sitemap
This tip pertains mostly to web sites that use javascript, image links or maps for its navigation. While the visitor is able to read the links and browse each page without problem, the search engine bot does not read or will ignore such code. By implementing a text link sitemap that links to every page, you are providing the bots with a means to traverse to each page without problems. Placing a text link to the sitemap on your homepage ensures that every page is only 2 clicks away from the root homepage.

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4. Keyword research
Many times, a webmaster will wonder why his site gets very little targeted, on-topic traffic. By performing a proper keyword research, you can then know exactly what your targeted audience is typing in and searching for. Choosing the right keywords is essential as it will be used throughout the optimization process. Some great tools for keyword study include KeywordDiscovery.com Keyword Research Tool, Wordtracker and Overture's KW Tool.

Scrutiny 8 0 14 – Suite Of Web Optimization Tools Tool

5. Avoid converting text to images.
Search engine bots do not read textual content in the manner humans do. All they 'see' in the code is an image. Forget about using Bookman Old Style and stick with Arial or Verdana. This compromise ensures your keyword rich content is not put to waste.